Objective
Optimize a section of a client’s website dedicated to breaking news, specifically to improve Google Search, Google News, and Google Discover.
Strategy
Using various SEO tools and expertise, our team of experts rolled up their sleeves and dove in to pinpoint specific areas for tangible improvements in technical and content SEO. This strategic approach aimed to enhance the client's rankings within Google products.
Tactics
Audit Process
In this case study, TFD conducted an in-depth analysis of the client's Core Web Vitals, identifying key areas for enhancement and providing targeted solutions. Our approach included the strategic deployment of new schema markup across the client's homepage, tag, author, and article pages. This initiative aimed to optimize search engine crawlers' ability to discover and categorize content effectively.
Further, we advised on refining structured data within breadcrumbs and implementing alt text for images. These recommendations were designed to bolster the client's presence in Google Image Search, Discover, and Google News, enhancing their overall search visibility.
Our team also thoroughly reviewed the client's sitemap strategy. We suggested creating specialized sitemaps for products targeted for higher search rankings, provided a blueprint for a Google News sitemap, and recommended cleaning up existing sitemaps in Google Search Console.
We engaged directly with the client's teams, recommending a streamlined content update process for maximizing traffic impact. In these sessions, we dissected Google's "Helpful Content" update, ensuring the editorial team was well-versed in Google's criteria for SERP ranking.
Concluding our audit, we presented the client with a clear, actionable roadmap for 30, 60, and 90 days. This plan will guide them toward significant improvements in their search rankings, demonstrating our commitment to delivering results-driven SEO strategies.
Results
In late January, we presented our comprehensive audit to the client. The speed at which they saw results was astonishing.
Within the first 30 days post-audit, the client experienced remarkable growth in traffic across various Google platforms:
- A 59% increase in Google News traffic compared to the previous 28 days.
- There was an impressive 101% jump in Google Discover traffic over the same period.
- A 10% increase in Google Search traffic, indicating a solid upward trajectory in overall visibility.
We anticipate this client's continued progress over 60 to 90 days and beyond, expecting significant year-over-year improvements.
We'd love to connect with you if your business seeks to elevate its SEO performance. Let us help you achieve measurable growth and success in your digital presence.