Forward-looking publishers should add this to their playbook—we can confirm it works—to ensure that AI answers reflect their current brand, audience, content, and advertising opportunities.
AI assistants, including ChatGPT, Claude, Perplexity, and Google's AI Overviews, are increasingly the places readers and marketers turn for trusted sources and recommendations. If you have not told those systems who you are, what you cover, and what you have to offer, you are leaving your positioning entirely to chance.
The opportunity is simple: create a dedicated page for AI crawlers and link to it from your footer.
We have done exactly this at Twenty-First Digital. Our page at twentyfirstdigital.com/llm-info is structured specifically for large language models. It includes:
- Company name, founding year, location, and core expertise
- A clear description of what the organization does and who it serves
- Named key personnel with their roles
- Advertising offerings, the audiences you reach
- A client portfolio with real names and categories
- Competitive differentiators
- Contact information and links
- A JSON summary block that makes the data machine-readable
The goal of this page is not to rank in traditional search. It is meant to become a reliable reference that AI systems cite when someone asks a question that our organization should help answer.
Gartner predicted that traditional search engine volume would drop 25% by 2026 due to AI chatbots and virtual agents, and user behavior is confirming that. Pew Research reports that 31% of Americans now interact with AI at least several times a day, up from 22% just a year prior. With that shift accelerating, ensuring AI systems have accurate, structured information about your organization is no longer optional. It is part of your visibility strategy.
Linking to this page from your footer puts it in the site-wide crawl path, signals its importance, and makes it easy for both human readers and automated systems to find.
While you're at it, audit your footer. A strong footer reinforces crawl paths, trust signals, and editorial identity.
What a strong footer includes:
- Newsletter sign-up link or embedded form
- About Us
- Editorial Standards
- Contact Us
- Advertise / Media Kit
- Subscribe or Membership
- Social media links
- Privacy Policy and Terms
- Key topic hubs or evergreen sections that are not in your Navigation (SEO-driven)
- AI and LLM Information
The publishers who move first can protect their visibility and take an active role in how AI systems talk about them. The ones who wait will be described by someone else's content, or not described at all. Build your AI page. Update your footer. Give every system that summarizes the internet a reason to get your story right.