In the process of helping clients craft optimal systems and processes, the team at Twenty-First Digital is often asked about which tools, plug-ins, or software we recommend to streamline information. With so many B2B SaaS platforms and start-up tech tools in the marketplace, it’s hard to know where to begin.
The team at TFD is no stranger to solving for competing priorities, disjointed analytics, and siloed communication. Here are our favorite tools to mitigate these issues.
1PASSWORD
It’s time to graduate from using “Password” as your universal password to all platforms, accounts, and tools! 1Password serves as a password manager, digital vault, form filler, and secure digital wallet to easily access and manage all passwords and secure information in one place. This keeps your vulnerable information secure and all account access under lock and key.
CANVA
Canva is a graphic design tool to help you easily create beautiful ads, emails, announcements, slides, or social media posts. The basic version is free, but the paid version provides access to stock imagery and premium design features that are worth the price. We use it for TFD marketing materials, as well as promotional assets for clients. Intuitive and easy to use - if you can use Microsoft Paint, you can use Canva!
GOFULLPAGE
GoFullPage is the absolute simplest way to take a full-page screenshot of your browser window. This is perfect for presentations, explanations, teaching moments, and everything in between.
GOOGLE ANALYTICS 4
A well-set-up GA4 account with thoughtful KPIs and intentional data architecture will make all the difference in understanding your digital insights going forward. We are helping folks make the transition prior to the July 2023 deadline. Read more about it here or explore the free training from Google.
GOOGLE TAG ASSISTANT
Google Tag Assistant lets you navigate around your website and tell you all of the tags you have live on that page, any events that are firing into the data layer, and any errors that are getting logged. We use this to test to ensure that conversion events are firing for lead forms and to determine if subscription events are firing during the checkout process. Clients that have custom Google Tag Manager set ups can see variables like author name, clicks on the navigation, and more. It's a great tool to help troubleshoot anything that appears to be misfiring on your website.
HUBSPOT
As a Hubspot Platinum partner, Twenty-First Digital leverages Hubspot as the platform of choice for capturing new emails, organizing contact databases, and orchestrating tailored email campaigns to speak directly to the right audience segment at the right time.
KEYWORDS EVERYWHERE
Our SEO team plans strategies and builds recommended content categories by using tools like Keywords Everywhere. This tool produces metrics for any list of keywords, offering insights to search trends and competitive pressure.
LOOM
Have you ever sat in a meeting and thought, “this could have been an email”? Cut down on your meeting times by using Loom! Record yourself (and your computer screen) in short videos to quickly and efficiently train someone, explain a concept, or demo a product. The best part? The recipient can replay as often as they would like!
MOBILE SIMULATOR
Test your site’s smartphone and tablet responsiveness with the Mobile Simulator Chrome plug-in. Across the web, about 60% of all website users are on a mobile device, so it’s important to view your site's design, creativity, layout, and copy as a mobile user.
PAGE SPEED INSIGHTS
Monitor and optimize web page performance with PageSpeed Insights. This free Google tool analyzes your site’s performance in a variety of technical categories (Core Web Vitals) that contribute to overall SEO health. PageSpeed Insights displays technical performance issues in easy-to-read charts, provides snippets of information regarding each metric and provides a user with specific optimizations to improve performance.
SEMRUSH
Our ultimate SEO tool kit, SEM Rush, gives us a leg-up in analyzing our client’s competitors in organic search. It allows our SEO team to conduct research, analyze content marketing strategies, analyze advertising, and track traffic.
SEO MINION
We use SEO Minion as a tool to dig deep into clients’ SEO rankings and analyze every aspect of technical SEO. This Chrome plug-in analyzes issues with meta tags, headings, and Hreflang tags. It confirms all redirects a URL has taken and searches for broken links across the site. SEO Minion can also be used to simulate a Search Engine Results Page from any geographic location in the world.
SQUOOSH
You can easily create WebP images without access to Photoshop with Sqoosh, an image optimizer that allows you to compress and compare images with different codecs in your browser.
SUPERHUMAN
Quickly read, organize, and triage your email inbox with an email tool like Superhuman. With keyboard shortcuts, calendar integration, read statuses, scheduled messages, and follow-up reminders, “Inbox Zero” is an attainable goal!
TFD DATABOARDS
The team at Twenty-First Digital aggregates data for our clients in comprehensive, custom dashboards. This gives strategists and client partners an intuitive view of digital marketing efforts' success, including search traffic, email marketing, paid media conversions, and lead generation. These Databoards equip your team with real-time metrics you can use, all in one place.
WAPPALYZER
Wappalyzer can identify the tech stack of any website on the internet, helping you discover new technologies. If you’ve ever wondered what cool payment processor or eCommerce platform someone is using, the Wappalyzer Chrome plug-in can instantly give you insight.